See ‘Coated paper’.
Printing the reverse side of a sheet already printed on one side.
Black and White
Originals or reproductions in single colour (black).
Printed area which extends off the trimmed area. It is not possible to print all the way to the edge of the paper sheet. To achieve this effect it is necessary to print a larger area than is required and then trim the paper down. Typically a designer would allow an extra 4mm-5mm of bleed to colour and image areas to allow for a little leeway when trimming.
Thick paper over 200gsm in weight, commonly used for folders, brochure covers etc.
A basic uncoated paper, often used for copying or laser printers. The better quality bond papers, with higher rag content, can be used for letterheads.
Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver’s name, company affiliation (usually with a logo) and contact information.
Cyan (blue), Magenta (red), Yellow and Black – used as the basic colours in the printing industry. See ‘Four Colour Process’.
The degree of tones in an image ranging from highlight to shadow.
Paper which has a coating usually of china clay. It can be gloss, silk or matt and is suitable for jobs requiring a fine finish such as colour brochures and annual reports.
To bring together and organise printed matter in a specific order.
In printing, marks placed on the copy to indicate the edge of the paper. Used as a guide when cutting (or trimming) documents to finished size.
The process of using sharp steel rules to cut special shapes, such as the pockets of a folder.
Printing processes in which information is transferred from a computer directly onto paper, without the need for film and printing plates. Digital printing is faster and more cost-effective for small/medium print runs and allows special techniques such as personalisation and printing-on-demand.
Dots Per Inch (DPI)
Measure of the resolution of input devices such as scanners, display devices such as monitors, and output devices such as laser printers, digital printing presses and monitors.
Making the holes in paper for use in a ring binder.
A printing press equipped to print both sides of a piece of paper in one pass.
A form of protective enclosure for papers and other flat objects; involves placing the item between two sheets of transparent polyester film (available in various thicknesses) that are subsequently sealed around all edges.
Any process that follows the actual printing. Can include folding, creasing, stitching, binding and the like.
A small leaflet, commonly printed onto a thick paper, often used to promote bars or nightclubs.
A folder is used to hold loose papers together for organisation, protection and/or presentation. Folders usually consist of a sheet of thick paper which is folded in half. One or more pockets may be affixed inside to contain loose paper documents.
The most common system for producing full colour print. The four ink colours are Cyan (blue), Magenta (red), Yellow and Black – often referred to as CMYK. The inks can be overprinted and combined in a variety of different proportions to produce a wide range of colours.
Full Colour Printing
See ‘ Four-Colour Process’.
Abbreviation for ‘grams per square metre’. This indicates the weight of paper or other stock. For example a typical photocopier paper is 80gsm, a good letterhead paper might be 120 gsm, a postcard would be about 300gsm.
Uncoated paper often used for business stationery which has a textured pattern of parallel lines similar to hand made paper. Compare to Wove Paper.
A plastic film bonded by heat and pressure to a printed sheet for protection. Available in matt or gloss finish.
An oblong artwork or photograph where horizontal dimension is greater than the vertical.
A leaflet usually consists of a printed sheet of paper not larger than international standard A4 in size. Leaflets are used to convey information and are commonly used by companies, organisations and individuals to advertise products, services, events and activities.
A piece of paper – usually A4 or A5 in size – used by a company or organisation for official correspondence. Letterheads usually feature the name, logo and contact details of an organisation.
Lithographic Printing (litho)
A conventional (non-digital) print process. The process works by first transferring an image to thin metal, paper, or plastic printing plates. Rollers apply oil-based ink and water to the plates. Only the inked image portion is transferred to a rubber blanket that then transfers the image onto the paper as it passes between it and another cylinder beneath the paper.
Although paper is usually measured in grams per square metre (weight), it is sometimes measured in microns (thickness). A micron is unit of measure equal to one millionth of a metre or .00004″.
Pantone, Pantone Matching System and PMS + are Pantone Inc’s industry-standard trademarks for colour standards, colour data, colour reproduction and colour reproduction materials, and other colour related products and services, meeting its specifications, control and quality requirements.
Portable Document Format – The industry standard for saving files in an acceptable format. Quick, cheap and increasingly stable, often used for viewing proofs and for supply of final artwork.
A way of adhesive binding multi-section jobs. Individual sections are collected together and the spine is ground off (typically 3mm). Glue is then applied to the spine and a cover pulled on before the product is trimmed to size.
An upright, oblong artwork or photograph where vertical dimension is greater than the horizontal.
A rectangular piece of printed card, usually A6 or A5 in size, posted without an envelope and used for advertising or as a greeting.
A poster is any large piece of printed paper designed to be attached to a wall or vertical surface. Posters are often used as a form of advertising or by campaigners and protesters to communicate a message.
All procedures (and costs) associated with bringing a job to press, such as design, artwork, proofs, set-up etc.
A version of a document produced for the purpose of review before it is printed.
Five hundred sheets of paper.
Red, green, blue additive primary colours.
In binding, to fasten a booklet by wiring it (stapling) through the middle fold of the sheets.
To impress or indent a mark in the paper, to make folding easier.
A binding, as used in notebooks, in which the pages are fastened together by a spiral of wire or plastic that coils through a series of holes punched along the edge of the document.
A way of highlighting an area of a page by selectively applying a gloss varnish to it.
Paper or other material to be printed.
See ‘Crop Marks’.
See ‘Spot Varnish’.